Working with persuasion techniques in a media release for air backpacks. The idea was to implement persuasive communications elements into a Media Release. The techniques used are:

  • Strong emotional appeal
  • Attention catchy: Open with a bang
  • Demonstrate need: Establish the need for a solution
  • Show satisfaction: Present a legitimate solution
  • Support: Fully support your solution
  • Action: Close with a call for action