Working with persuasion techniques in a media release for air backpacks. The idea was to implement persuasive communications elements into a Media Release. The techniques used are:
- Strong emotional appeal
- Attention catchy: Open with a bang
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Demonstrate need: Establish the need for a solution
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Show satisfaction: Present a legitimate solution
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Support: Fully support your solution
- Action: Close with a call for action
Camila Borghetti 